Shoe Of The Year | The Fenty x PUMA Creeper



Since it's launch is September 2015, the Puma x Fenty creeper has been seen everywhere with site crashes and selling out in hours, the shoe is well deserved of its Sneaker of The year Award.

This has put the Puma name in big headlines further emphasising the success of the sport style range from Puma. There are three new colour launches of the trainer - burgundy, grey and white - in a velvet material 
just in time for the christmas period.







PUMA X TRAPSTAR | WHITE NOISE


One of the greatest London based streetwear/lifestyle brands Trapstar are making their second small collection with global sportswear brand PUMA.
Ahead of the first 'Disc Blaze' Trainer which was released last year, we got a reinterpretation called 'White Noise'. The collection features two shoe styles - a Puma disc trainer and a slider. The final piece of the collection is a black football t-shirt featuring dry-cell technology and a white Trapstar logo plastered over the chest. This really cool White Noise print looks exactly as it sounds... monochrome speckles cover the shoes and black detailing presents the Puma x Trapstar logo's. One of Puma's best fashion shoe collabs.

The Best Summer Activewear Colour Trends

Primary colour moodboard

Here's my moodboard made of inspirational images that reflect one of Spring/Summer 16's colour trends - my favourite colour trend in recent years.
As the Olympic summer just past, it's time to evoke team spirit and look forward to the year ahead. Get inspired by the primary colour palette, graphic colour blocking, natural materials and handcrafted finishes.
I'm loving the idea of introducing an item of bold colour into my workout outfits - specifically a sports bra, or tank top against classic black or dark grey bottoms. Layering colour underneath whites will work too, perfectly complimenting that glowing tan once you've worked hard for that summer body.
Images from pinterest.com

The Best Of Adidas & Nike


Nike track & field campaign spring 2016

Athleisure Sport Tribes



The athleisure trend has dominated the global market over the past year as more people are choosing to wear activewear for athletic purposes or not.
Fact: The word 'Athleisure' is now in the dictionary
defined as "casual clothing designed to be worn for both exercising and general use." - Merriam Webster
Below are the five different consumers that have been identified under the Athleisure umbrella, exploring their differing styles, lifestyle drivers and brand choices.
Which one are you?

#AllDayActives: the true legacy of the athleisure trend, seamlessly integrating activewear and performance fabrics that suit the day-to-day.



#ProteinPrincesses: product of the #FITSPO boom, all about the aspirational fitness lifestyle and looking good on social media.


#Fashleisures: contemporary and urban, the uniform of the street. Mixing premium sportswear with everyday wear. Masters of high-low style.



#Ath-Luxers: aspirational and premium, the early adopters of the athlesiure trend. Experts of transitional dressing and elevated sportswear.

Sports Editorials | Jaw Mawson

I could spend all day looking through the fashion photography archives of inspirations such as Helmut Newton, Steven Meisel and Mario Sorrenti but it’s not often that I’ll explore the world of sports/sports luxe fashion editorials.

Jay Mawson

A British commercial fashion photographer who is based in Manchester, Leeds & London. He is behind the photography for copious sport clothing brands such as Adidas, JD Sports and Reebok. His translation of sport luxe into editorial fashion is what drew me to his photography even more despite recognising his work on billboards and in the windows of my favourite sports shops. The imagery is often very clean with bold hints of colour.
Images from Jaymawson.co.uk (Via Google Images)

Two Cool London Gyms

There are some gym's in London that seem like a dream space to be able to work out in. Below are my top two. Both of these gym's differ in price and style of facilities but are definitely the kind of place to visit once... or twice if you can't stay away.
  • Third Space 
100,000 square feet and 3 floors of luxury training space featuring: cycle studio, natural zone, resistance zone, functional zone, cardio zone, sports hall, combat zone, pool, scuba diving, climbing wall, pilates zone, power plate zone and golf lab.

Equinox London

PUMA Store








The images gathered from my store visit to the Puma flagship store in London, Carnaby street.